Wholesale
Put Award‑Winning Flavor on Your Shelves
Fat Plate BBQ helps independent retailers offer bold, competition-proven seasonings their customers will come back for.
Born in the Backyard. Proven on the Competition Trail.
Our rubs don’t just taste good — they win. And they arrive labeled, barcoded, and ready for your shelf.
Family-Owned in Pennsylvania
A family-owned business based in Shippenville, PA.
Nationally Recognized
Beef Blanket: 3rd Best Beef Rub in the Country — BBQ News Magazine.
Competition-Proven
Teams using Fat Plate BBQ have earned Grand Championships, Reserve Grands, and Perfect 180 scores.
Retail-Ready
Branded, labeled bottles with UPC barcodes, ready for your shelves and POS.
Direct or Through Faire
Order direct from us with a wholesale account, or use our Faire storefront.
Sell-Through Support
Product education and marketing help to get bottles moving off your shelf.
Proven Performance: Our seasonings have helped teams capture Grand Championships, Reserve Grands, and Perfect 180 scores nationwide. See our awards.
Our Wholesale Lineup
Five rubs that cover beef, pork, chicken and everything in between, plus Cheat Code BBQ Sauce and our Big Dill Snack Sticks — each with a story your customers can repeat.
Beef Blanket
Rich, savory depth that shines on brisket, steak, and all things beef.
🏅 3rd Best Beef Rub in the Country — BBQ News Magazine
Try it on: brisket, steaks, burgers, chuck roast
View Beef Blanket →
Unlimited Purpose
An all-around workhorse blend that customers reach for on just about everything.
🏅 Top 10 Chicken Rub & Top 10 Original Rub — NBBQA & BBQ News Magazine
Try it on: chicken, veggies, potatoes, mac & cheese
View Unlimited Purpose →
Dill Pickle Rub
Tangy, salty, and just the right amount of sour — made for pickle lovers.
⭐ Fan Favorite — a unique flavor that stands out on the shelf
Try it on: wings, fries, popcorn, dips
View Dill Pickle Rub →
Pork Powder
A sweet-and-spicy blend that’s killer on all cuts of pork and chicken.
🏅 Multiple Top 10 finishes, including 8th Place Chicken Rub (multiple times)
Try it on: ribs, pulled pork, pork shoulder, chicken
View Pork Powder →
Cowboy Crust
A traditional Texas-style blend where coarse black pepper takes center stage for a deep, rich bark.
🔥 Texas-inspired — old-school, pepper-forward BBQ flavor
Try it on: brisket, steaks, burgers, beef ribs
View Cowboy Crust →
Cheat Code BBQ Sauce
A balanced sweet-and-tangy sauce with a bright vinegar bite, subtle smoke, and a glossy finish.
🎮 Not overly sweet, not too sharp — 40% sweet, 40% tang, 20% sticky glaze
Try it on: ribs, chicken, pulled pork, burgers, fries
View Cheat Code →
Big Dill Snack Sticks
Smoked snack sticks made with our Dill Pickle seasoning — a satisfying snap with a tangy garlic-and-dill finish.
🥒 Made with our one-of-a-kind Dill Pickle seasoning
Great for: road trips, hunting and outdoor days, quick protein snacks
View Big Dill Snack Sticks →An Easy Opening Assortment
Not sure where to start? Open with our four hero rubs — Beef Blanket, Unlimited Purpose, Dill Pickle, and Pork Powder.
- Easy to merchandise — one brand, four clear flavors, one consistent look
- Built around our proven, award-winning products
- Sized for independent stores
- Supported with product education and promotional content
- Easy to expand — add Cowboy Crust, Cheat Code BBQ Sauce, or Big Dill Snack Sticks to round out your display
- Includes
- Beef Blanket, Unlimited Purpose, Dill Pickle Rub, Pork Powder
- Case pack
- 12 bottles per case
- Opening order
- No minimum order
- Pricing
- Wholesale pricing is shared with approved accounts.
- Shipping
- Ships from Shippenville, PA at our best available rates, calculated at checkout
Why Retailers Choose Fat Plate BBQ
Flavor that earns repeat purchases, and a partner that’s easy to work with.
Award-Winning Flavor
Blends recognized nationally and trusted by competition teams.
Distinctive Products
Flavors like Dill Pickle, Cowboy Crust, Cheat Code, and our Big Dill Snack Sticks that customers won’t find in every big-box aisle.
Broad Customer Appeal
Made for everyone from backyard grillers to seasoned competitors.
Straightforward Reordering
Reorder from your wholesale account on our site, or through Faire.
No Minimums, Low Risk
No minimum order. Start with four proven best sellers instead of guessing at a full line.
Marketing Support
Product images, recipe content, and promotional ideas to help you sell.
Fast, personal service from a family-owned company. Most applications are approved the same day, orders typically ship the next business day, and when you call or email, you’re talking to the people who make the rubs.
Built for Independent Retail
If your customers cook, grill, smoke, or give great gifts, Fat Plate BBQ belongs on your shelf.
- Butcher shops & meat markets
- Farm markets
- Independent grocers
- Grill, smoker & hardware stores
- Specialty-food & gift shops
- Outdoor retailers
- BBQ restaurants & food trucks
- Breweries & distilleries
- Corporate-gift companies
How Wholesale Ordering Works
Five simple steps from application to a stocked shelf.
- ApplyFill out the short wholesale application below.
- Get ApprovedWe review your application and enable wholesale pricing on your account.
- Choose ProductsPick individual rubs or start with the four-flavor starter assortment.
- Place Your OrderLog in to your account on fatplatebbq.com and check out at wholesale pricing.
- Sell ThroughUse our product info, images, and recipe content to promote your new rubs.
Prefer Faire? Fat Plate BBQ is also available on the Faire wholesale marketplace. Faire handles checkout and payment under its own terms.
Order Through FaireWe Help You Sell It
Depending on availability, approved retailers may receive:
- Product education for you and your staff
- Social-media retailer spotlights
- Placement on our store locator (every approved retailer)
- Digital product images for your website and ads
- Recipe and usage content to share with customers
- Promotional guidance
Apply for a Wholesale Account
Tell us about your business and we’ll get back to you, usually the same day.
Thanks! Your wholesale application was sent. We’ll be in touch soon. Questions in the meantime? Email info@fatplatebbq.com or call (814) 201-6789.
Sorry — something went wrong and your application may not have been sent. Please try again, or email info@fatplatebbq.com / call (814) 201-6789.
Frequently Asked Questions
How do I apply?
Complete the wholesale application above, or contact us at info@fatplatebbq.com or (814) 201-6789.
How does approval work?
Create a customer account on fatplatebbq.com (Account, top right) using the same email as your application. Once we review your application, we enable wholesale pricing on that account — usually the same day.
Should I order direct or through Faire?
Either works. Ordering direct means you log in to your wholesale account on our site and check out at wholesale pricing. Faire is a wholesale marketplace where you can order Fat Plate BBQ alongside other brands; Faire’s own payment and shipping terms apply there.
Is there an opening-order requirement?
No — there’s no minimum order. Rubs and sauce are packed 12 bottles per case, and Big Dill Snack Sticks are 20 packs per case, so you can start small and grow from there.
How do reorders work?
Log in to your wholesale account on fatplatebbq.com and reorder anytime, or reorder through Faire. No minimums on reorders either.
How is shipping handled?
Orders typically ship the next business day, directly from us in Shippenville, PA, by 2-day Priority Mail depending on your area. We work hard to keep shipping rates as low as possible; shipping is calculated at checkout and added to your order. See our Shipping page for details.
What are your lead times?
Orders typically ship the next business day.
What is the shelf life?
Our rubs and Cheat Code BBQ Sauce typically have a 2-year shelf life. Big Dill Snack Sticks are shelf stable with a 1-year shelf life — no refrigeration needed on your shelf.
Do your products have UPC codes?
Yes. Every product in our wholesale lineup carries a UPC barcode, ready for your POS.
Will my store be listed on your store locator?
Yes — every approved retailer is added to our store locator so customers can find Fat Plate BBQ near them.
Do you offer private label?
Yes — private label is a separate program. Learn more on our Private Label page.
Want to sell seasonings under your own brand?
Our private-label program puts our blends in bottles with your label.
Ready to Put Fat Plate BBQ on Your Shelves?
Fat Plate BBQ · P.O. Box 297, Shippenville, PA 16254
Email: info@fatplatebbq.com · Phone: (814) 201-6789