Private Label
Your Brand. Our Award‑Winning Rubs.
Launch your own line of BBQ rubs and sauce with recipes that already win. We handle the blending, bottling and labeling, so you can put a proven product on your shelf, your menu or your merch table under your own name.
See the full list on our Awards page.
Skip the Recipe Testing. Start With a Winner.
Developing a seasoning from scratch takes months of testing. With us you start from blends that have already been judged against the best in the country.
Award-Winning Blends
Nationally ranked rubs, trusted by competition teams on the KCBS and SCA trails.
Low Minimums
Sized for restaurants, small shops, food trucks and creators launching their first product.
Fast Turnaround
We mix, bottle and label quickly, so you can start selling sooner.
Your Label, Your Look
Send your own design, or let us help you create a clean, branded label.
Custom Blends
Want something only you sell? We can build an exclusive seasoning for your brand.
Made Right
Every batch is made in a licensed, inspected facility by a family-owned company in Pennsylvania.
Build Your Lineup
Start with one signature rub or launch a full line with a sauce to match. Every product below is available under your label.
Beef Blanket
Deep, savory beef flavor for brisket, steaks and burgers. Part of SCA's first-ever double perfect.
Pork Powder
Sweet heat for ribs, pulled pork and chicken. Has helped KCBS teams to perfect 180s.
Unlimited Purpose
The all-purpose workhorse. Great on chicken, veggies, potatoes and just about everything.
Dill Pickle
Tangy, salty pickle flavor customers get hooked on. A standout for wings, fries and popcorn.
Cowboy Crust
Coarse black pepper and classic Lone Star flavor for a deep, rich bark. Part of SCA's first-ever double perfect.
Cheat Code BBQ Sauce
A balanced sweet-and-tangy sauce with a bright vinegar bite and a glossy finish. Gluten-free, MSG-free, no high-fructose corn syrup.
Custom Blend
Tell us the flavor you have in mind and we'll create a seasoning exclusive to your brand.
Ways Our Partners Use Private Label
If your customers cook, grill or give gifts, a rub with your name on it keeps your brand in their kitchen long after the visit.
Restaurants & Food Trucks
Bottle your "house rub" and sell it at the register. Regulars take your flavor home.
Butcher Shops & Meat Markets
Offer a signature seasoning next to the meat case and build the basket at checkout.
Farm Markets & Retail Shops
Add a local, branded product to your shelves without developing one yourself.
Competition Teams & Creators
Turn your team name or following into a product your fans can buy.
Corporate Gifts & Events
Branded rubs make memorable client gifts, employee gifts and event favors.
Breweries, Wineries & Venues
A branded seasoning is an easy add-on for gift shops and merch tables.
How It Works
Four steps from idea to a bottle with your name on it.
- Choose Your FlavorsPick from our award-winning blends or ask about a custom blend.
- Send Your LabelUse your own design, or let us help create a clean, branded look.
- We Blend & BottleEvery batch is made in a licensed, inspected facility.
- Ship & SellYour bottles arrive ready for shelves, online sales or gift boxes.
Private Label or Wholesale?
Private Label
- Our rubs and sauce under your brand and label
- Custom blends available
- Best for building your own product line
Wholesale
- Stock Fat Plate BBQ products under our brand
- No minimum order, ships next business day
- Best for adding a proven brand to your shelf
Start Your Private Label Project
Tell us a little about your brand and we'll follow up with pricing and next steps.
Thanks! Your private label inquiry was sent. We'll be in touch soon. Questions in the meantime? Email info@fatplatebbq.com or call (814) 201-6789.
Frequently Asked Questions
What is private label?
We make the seasoning, and it's sold under your brand and label. Your customers see your name; you get a proven, award-winning blend without developing one yourself.
Which products can I put my label on?
Our rubs (Beef Blanket, Pork Powder, Unlimited Purpose, Dill Pickle and Cowboy Crust) and Cheat Code BBQ Sauce are all available. We can also create a custom blend exclusive to your brand.
What are the minimums?
Our minimums are low and sized for small businesses and first-time brands. Send us an inquiry and we'll share current details for your project.
How is pricing determined?
Pricing depends on the blend, quantity and label. Fill out the form above and we'll send you a quote.
Can you help with my label design?
Yes. Use your own design, or we can help you create a clean, branded label.
How long does it take?
We mix, bottle and label quickly. Turnaround depends on your order and label, and we'll give you a timeline with your quote.
Where are the rubs made?
Every batch is made in a licensed, inspected facility for Fat Plate BBQ, a family-owned company in Shippenville, Pennsylvania.
Are the blends gluten-free?
Yes. All of our signature rubs and Cheat Code BBQ Sauce are gluten-free. Ask us about any custom blend.
What's the shelf life?
Our rubs and Cheat Code BBQ Sauce typically have a 2-year shelf life.
Should I choose private label or wholesale?
Choose private label to sell under your own brand. Choose wholesale to stock Fat Plate BBQ products under our brand, with no minimum order.
Put Your Name on a Winning Rub
Fat Plate BBQ · P.O. Box 297, Shippenville, PA 16254
Email: info@fatplatebbq.com · Phone: (814) 201-6789