Cowboy Crust Rub
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Pairs well with
🔥 Texas-inspired — and part of SCA history
Cowboy Crust honors the roots of true Texas BBQ. Built on a traditional Lone Star flavor profile, it lets coarse black pepper take center stage for that unmistakable old-school bite and the deep, rich bark that defines classic BBQ. No shortcuts, no gimmicks.
Why you’ll love it
- SCA history: part of the recipe for the first-ever double perfect score in Steak Cookoff Association history
- Pepper-forward: coarse black pepper up front
- Bark builder: made for a deep, rich crust
- Built for beef: brisket, steaks, burgers and beef ribs, and great on pork, chicken and turkey too
- Gluten-free
- Family-made in Shippenville, Pennsylvania
How to use it
Coat the meat evenly on all sides and let it rest before cooking. Use it on its own for classic Texas flavor, or as a base layer under another rub.
Level it up
Lay down Cowboy Crust first, then layer Beef Blanket on beef (the pairing behind the SCA double perfect) or Pork Powder on pork. Get the pairs in the Backyard Beef Combo and the Backyard Pork Combo.
Details
- Net wt: 11.5 oz
- Ingredients: Salt, spices, dehydrated garlic, sugar, dehydrated onion, paprika oleoresin added for color. Less than 1% tricalcium phosphate added to prevent caking.
- Gluten-free
- UPC barcoded
Orders typically ship the next business day.

